


In-House
/
2022 - Present
As the in-house Senior Designer & Creative Strategist for Astroscale, I drive visual storytelling across customer pursuits, implement creative strategy alongside marketing campaigns, and elevate our company brand presence.
Creative Direction / Creative Strategy / Branding / Marketing / Digital / Print / UI/UX / Illustration
Creative Direction / Creative Strategy / Branding / Marketing / Digital / Print / UI/UX / Illustration
My role at Astroscale allows me to provide creative direction for the Astroscale U.S. and global Astroscale brands across a variety of touchpoints including conferences, website, merchandise, employee resources, and more. My work to define standards and create visual messaging strategies ensures the alignment of our core brand identity with our marketing strategies.
Please note that a large amount of my work for Astroscale cannot be shown publicly due to a variety of sensitivities.
I provide crucial support to Astroscale U.S. customer pursuits and marketing campaigns surrounding satellite Life Extension Services. By producing a wide variety of 3D renderings, print materials, presentations, videos, animations, and informational graphics, I help our sales and marketing teams capture and funnel potential customers towards service contracts.
The impact of my work directly contributes to securing pivotal U.S. government contracts and fortifying relationships within our U.S. civil and national security space clientele. Notably, my contributions were instrumental in securing the contract for APS-R, a groundbreaking servicer campaign backed by SSC funding for in-space refueling. Additionally, I continue to support ongoing marketing initiatives to sustain the momentum of this successful proposal win.
As an integral member of the global marketing team, I actively engage in collaborative efforts with international branches of Astroscale, offering creative design assistance for non-U.S. service campaigns. From crafting diverse visual content to developing innovative assets like the ELSA-M mission patch, I aid the UK marketing team in effectively showcasing the benefits of Astroscale’s End-of-Life Services and satellite Docking Plate products to audiences worldwide and within specific regions.
I also contribute to global initiatives focused on Active Debris Removal and In-Space Inspection services. For instance, my efforts on the COSMIC mission patch in the UK aim to bolster further funding for active debris removal missions from the UK Space Agency (this cannot be shown at this time). Similarly, my design of the ADRAS-J mission press kit in Japan facilitates media access to visual assets and information in both English and Japanese, enhancing outreach and communication efforts.
I spearhead the visual design and user experience for our booths showcased at aerospace conferences across the U.S. and globally. Recognizing these events as pivotal avenues for engaging potential clients and amplifying our brand presence within the industry, I have played a central role in enhancing our conference impact. This includes elevating booth graphics and devising innovative engagement campaigns, ensuring a visually cohesive and compelling presentation that leaves a lasting impression.
I establish and execute our company’s booth visual standards and provide support for conference collateral, ensuring the coherence of our U.S. and global brand identities while tailoring content to resonate with diverse regional audiences. Notably, my efforts in enhancing the booth experience at major events like the Space Symposium have effectively communicated the value proposition to both domestic and international stakeholders, while also highlighting the unique characteristics of each Astroscale entity.
To bolster our conference booth engagements, I led the development of a unique company video game titled ORBITER by Astroscale. This retro-inspired game draws inspiration from the classic 1981 Frogger arcade game, serving as a tribute to Astroscale’s Japanese roots while championing the cause of space sustainability. I acted as the sole driver of this expansive project by conceptualizing the game, designing its user experience, crafting visuals and messaging, and orchestrating the development and public release. This game continues to evolve and serve as a critical engagement tool at conferences, educational speaking opportunities, and customer interactions.
Beyond conferences, I play a pivotal role in orchestrating and documenting engagement activities hosted at our offices, aimed at nurturing relationships with stakeholders. This involves curating an array of assets, including video displays, printed signage, and bespoke mural designs, meticulously crafted to narrate the Astroscale brand journey. Noteworthy events like the Denver Headquarters Grand Opening and VIP visits serve as platforms for showcasing our brand narrative. Additionally, I oversee the creation of visual content by providing creative direction to contracted photographers and videographers, ensuring the preservation of captivating moments for future utilization.
In addition to my involvement in external campaigns, I am responsible for crafting brand assets and templates essential for internal communications and employee resources. One standout project I spearheaded across our U.S. and global operations is the development and deployment of a new corporate slide collection and PowerPoint template. This initiative, which includes the creation of a dedicated Brand Resources SharePoint page, serves as a cornerstone for ensuring consistency in presentation messaging and upholding the Astroscale brand identity across diverse internal and external contexts.
As a vital extension of both the Astroscale U.S. and global brands, my efforts in company merchandise play a crucial role in fostering engagement at conferences and amplifying brand recognition on a broader scale. I conceptualize and design a diverse range of items, including socks, shirts, drinkware, stickers, and more, for giveaways and prize distributions at conferences, catering to the general public. Moreover, I spearhead the development of innovative product ideas to support larger campaigns, such as the creation of distinctive items like the GEO Joe Refueler Roast coffee.