Astroscale

My role at Astroscale is to provide creative direction for the Astroscale U.S. and global Astroscale brands across a variety of touchpoints including conferences, website, merchandise, employee resources, and more. My work to define standards and create visual messaging strategies ensures the alignment of our core brand identity with our marketing strategies.

Please note that a large amount of my work for Astroscale cannot be shown publicly due to a variety of sensitivities.

Brand

In a constantly evolving market where smaller space companies compete for relevancy, my role has been dedicated to elevating and expanding the Astroscale brand. Through my own production processes and leadership with contractors, I have established greater brand consitency by building new guidelines and visual systems. Most notably within 2024 and 2025, I served as a primary contributor to the global company rebrand and website redesign.

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Campaigns & Pursuits

For both the U.S. and global company, I help secure pivotal contracts and fortify customer relationships through visual storytelling that remains adaptive to diverse audience bases.

Provisioner - The Astroscale U.S. Refueler

From contract bid to the final stages before launch, I have helped shape the narrative around the Astroscale U.S. Refueler satellite which will provide the first-ever refueling of a U.S. Space Force asset. Initially named “APS-R,” I was able to rename this innovative servicer to “Provisioner” and help establish a new naming convention and creative direction for our future satellites. I continue to support this ongoing campaign by producing a breadth of materials that connect Provisioner to our company brand story and showcase its impact on the future of space logistics.

LEXI - Life Extension In-Orbit

My work has also been instrumental in promoting the value of Astroscale’s satellite Life Extension Services provided by the LEXI spacecraft. By producing a wide variety of 3D renderings, print materials, presentations, videos, animations, and informational graphics, I help our sales and marketing teams capture and funnel potential customers towards service contracts.

Engagements & Experiences

Conferences and trade shows serve Astroscale as pivotal avenues for engaging potential clients and amplifying our brand presence within the industry. I spearhead the visual design and user experience for our booths showcased at aerospace conferences across the U.S. and globally. This includes designing booth graphics, creating supporting digital and print collateral, and devising engagement mechanisms that cater to diverse audiences.

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ORBITER by Astroscale Video Game

To bolster our conference booth engagements, I led the development of a unique company video game titled ORBITER by Astroscale. This retro-inspired game draws inspiration from the classic 1981 Frogger arcade game, serving as a tribute to Astroscale’s Japanese roots while championing the cause of space sustainability. I acted as the sole driver of this expansive project by conceptualizing the game, designing its user experience, crafting visuals and messaging, and orchestrating the development and public release. This game continues to evolve and serve as a critical engagement tool at conferences, educational speaking opportunities, and customer interactions.

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GEO Joe Refueler Roast

As a vital extension of both the Astroscale U.S. and global brands, company swag designs play a crucial role in fostering engagement at conferences and amplifying brand recognition on a broader scale. One specific merchandise campaign called, "GEO Joe Refueler Roast," was created to amplify the debut of our novel in-space refueling service. To  promote the Astroscale U.S. contract announcement, I drove the development of Astroscale U.S. branded coffee items to distribute at conferences and events. In partnership with a local Colorado coffee roaster, we distributed our own coffee blend in 100% recylable tins and fresh cold brew to drive engagement at our conference booths.

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